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Asia in the Eyes of Europe

Media, Public and Opinion leader perceptions of Asia in Europe

Results of the research project:

The ‘Asia in the Eyes of Europe’ research project offers a very timely and unique opportunity for Asia and Europe to gauge their respective understanding of one another, through examining European public, media and opinion leader’s attitudes, knowledge and perceptions of Asia..

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Findings from the Media Analysis in Austria
by Melanie Pichler
Beijing, 7 March 2011
Report